Online marketing with ethics
The Yorkshire Town Street is a sustainable, none exploitative, self funding marketing platform for Yorkshire based independent suppliers, makers, traders, artists, organisations and individuals who would benefit from a professional focussed, affordable share of online visibility and the support of a diverse, vibrant community of like minded people.
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Rather than a reaction to the current situation, this concept has been under development since the floods of 2015. The Corona Virus outbreak has identified for many independent businesses and organisations the necessity for a stronger more permanent approach to their online identity. While working with a number of local enterprises we have developed a system that will remain financially viable and flexible enough to meet the ever changing challenges that are thrown at us.
The Yorkshire Town Street will always actively promote and inform ethical and enviromentally friendly practice.
Our primary aim is to offer the people of Yorkshire a place where they can knowingly support the independent enterprises that form the basis and individuality of their local community and who contribute in many ways to the local economy and in doing so we are also offering them the means to reduce their impact on the environment while supporting none exploitative business practice.
The current situation has also raised a public consciousness around the vitality of supporting local business and the need for positive collective action. As well as independents working together there are many people who are now looking at ways of supporting their local business community. With our built in user forum we aim to develop a support network for all independents where we can share good practice and offer each other support through difficult times.
Working together as an Indie community we intend to be able to compete in an ever changing landscape, Many of the larger national and international companies who are becoming more prevalent in our towns and cities will be more able to survive the coming months and years and will be looking at filling the gaps left by the collapse of smaller business’s.
They have the budget and infrastructure in place to be able to dominate the online marketing platforms and render many of us independents invisible.
Our aim is to become large enough to be able to compete online with a view to ensuring our ongoing existence in the market place.
Collectively funded No paid for or sponsored advertisements
Internet marketing is dominated by those who can afford it, We're here to prove that using the many platforms availbe collectively we can rise to the top.
With all of the revenue generated from the site being used for marketing, development and administration all you will ever pay is an extremley affordable subscrition fee. No hidden costs, no percantage based fees and no paid for incentives.
For the price of a Mocha Mocha Lattee and a bun you could be marketing like a professional safe in the knowledge that you are working with like minded people toward a greater ambition
As soon as it goes online, your business listing page becomes visible to our users.
Your company gets visibility and ranking both on our website and on all national and international search engines.
You start getting leads and valuable traffic is driven to your website.
Your business listing page is also available on mobile phones.
With responsive design, user friendly interface based on css3 and html5, possibility to promote business offers and events, map localization, post code search, and much more.
Collective Action (size really does matter)
Only You can make it happen
By creating your listing you are helping to develop a platform that will become large enough to be visible in results across the major search engines and social media platforms. Additionally, given the current situation, it will by provide focused resource for the growing numbers of people and communities who want to support their local independent enterprises wherever they can.
They will be able to search and browse by location in full confidence that while utilising the services and offers presented to them, they are supporting local independent services, traders, artists and suppliers. Thus, in turn contributing to the sustainability and growth of their local economy.
Preserving the beauty, diversity and individuality of our local cities towns, villages and rural industry is a priority and we will always advocate for and encourage the use of them in our promotions and activities.
Although tourism currently suspended, once we return to some level of normality, people are going to be looking for beautiful places to visit. Given the thousands of holiday cancellations and the upcoming school holidays, I would imagine our Yorkshire towns and cities are going to be high on that list.
If we can make it as easy as possible for them to make that decision, we can hopefully recover from the current crisis and moving forward develop a resource that puts Yorkshire Independents firmly and permanently on the map.